Beauty trends come and go, but there’s never a shortage of must-have “miracle workers.” Over the last few years, the attention has shifted over to argan oil, a product that’s procured from the argan tree, grown in Morocco. It’s being touted for its ability to rejuvenate skin and take years off your appearance – from head to toe. Argan oil is rich in vitamin E and essential fatty acids. When it comes to skin problems, argan oil is the answer to many women’s prayers. It’s said to be effective in combating wrinkles, dry skin, eczema, psoriasis and acne. It’s also known for its restorative properties to help women achieve a more youthful look. In addition, the versatile product is also used on hair and nails. While it’s far from inexpensive — two ounces will set you back about $24 — it serves a multitude of purposes. It strengthens nails and moisturizes hair and skin without making it slick and sticky. Ironically, the hype around argan oil isn’t just what it’s doing for women’s appearances, but for women in general, specifically the Berber tribe of Morocco.

Women are the ones who are responsible for harvesting the nuts from argan trees and making the oil. This work is done on cooperatives where outside groups ensure that the women receive fair pay and perks. Their working conditions are favorable, and they are allowed to work half days so that they can still tend to their families. In addition, there are also programs in place to protect the argan forest. Presently, there is a 10,000-mile region that serves as a reserve where argans are grown. So by purchasing argan oil, you’re actually supporting women, the environment and so much more. For example, when you make a purchase from Eden Allure, the women of the Berber tribe receive some of the proceeds.