Celebrities are always on the look out for new beauty trends that promise to make them look even more beautiful than they already do. The new hair obsession of the moment is the Brazilian Blow Dry. Nicole Richie loved the new smoothing treatment so much she told the whole world about it on Twitter and Lindsay Lohan and Ashley Tisdale are known to be fans also. But what is the Brazilian Blow Dry and why has it got the celebs so excited?

In a nutshell, the Brazilian Blow Dry makes troublesome locks more manageable. If you spend hours teasing your curly, unruly locks in to some sort of straight style just to have all your hard work ruined by even the idea of a spot of rain, then you need the Brazilian Blow Dry in your life. This miracle treatment smoothes and straightens even the most unruliest of manes and transforms it into the shiniest and smoothest strands you have ever seen!

The Brazilian Blow Dry uses keratin, a substance found naturally in hair, skin and nails to breathe new life into damaged, frizzy or brittle hair. Even if your hair isn’t that curly but you suffer from frizz or it looks less than healthy, the Brazilian Blow Dry can give tired hair a complete new lease of life! The Brazilian Blow Dry is more than just another straightening treatment. Although it does straighten out annoying kinks and tight curls, clients rave more about how manageable the treatment makes their hair. No one wants to spend hours blow drying and straightening their hair in the morning, and with the Brazilian Blow Dry all those hours spent styling will be a thing of the past!

With the Brazilian Blow Dry you can literally wash and go as you hair will dry smooth and sleek. For those girls who had extra curly hair before the treatment, you may need to run the straighteners over small areas of your hair, but this is nothing compared to the amount of time spent before.

So how does this wonder treatment work? Well as mention before, the Brazilian Blow Dry uses keratin to smooth, straighten and inject a much needed moisture boost to dry damaged hair. First your hair is washed and rough dried. The miracle conditioner is then applied to the hair and left on to allow your thirsty hair to soak up all the goodness from the keratin. The substance is then sealed into your hair with special hair straighteners specifically designed for this purpose. This sets the style and after the treatment you are not allowed to wash your hair for four days. No water, hair grips, bands or anything that could cause kinks should go anywhere near your hair during this time.After the four days is up, you can then wash your hair and you will be stunned as to how beautiful it looks. Never before has you hair ever been so manageable, smooth or silky, and it’s all thanks to the Brazilian Blow Dry.

For a full list of the straightening services available at Inanch London please click here.

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