Playing the Judge: The Who, What and Why Behind the Best Known Toy Awards

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All of the reviews are combined and the winners are determined. The results of the reviews are then published in the annual Oppenheim Toy Portfolio and are announced on the NBC's Today Show.

Dr. Toy Award

This awards is given out by the Dr. Toy website. Dr. Toy is actually Dr. Stevanne Auerbach, the director for Institute for Childhood Resources. The award is broken down into toy style categories with a Best of Best category. The Dr. Toy Awards judge toys that are submitted by toy manufacturers and are deemed suitable for possibly being a Dr. Toy Award winning toy.

Dr. Toy Award is judged by adults. If the toy is accepted to be judged, it is reviewed by members of the Institute for Childhood Resources and "Dr. Toy". The reviewers are looking for toys that will help develop a healthy play atmosphere for children.

The results are then re-reviewed and the final determination of who the winners are is made. The results are published on the Dr. Toy Website.

Great American Toy Test

This award is given out by KTVU, Channel 2 of San Francisco. It is held annually. The award is broken down into toy style categories with a Best of Best category. The Great American Toy Test judges toys that are submitted by toy makers.

Great American Toy Test is judged by both children and adults. The toys are shipped to day-care and latchkey centers all over the United States where children play with the toys while being observed by their teachers and care takers. The toys are then reviewed by both children and adults for a wide range of standards including short- & long-term interest, quality and fun.

The results are combined and the results are announced on a KTVU news broadcast and published on the KTVU website.

T.O.T.Y. Award

T.O.T.Y. Award stands for, quite simply, the Toy of The Year Award. This award is given out by the Toy Industry Association. This award is broken down into toy style categories with a top award given to one toy. T.O.T.Y. Award judges all toys that are being sold in North America during that year's judging.

T.O.T.Y. Award is judged by adults. The adults are members of the Toy Industry Association. The toys can be nominated for final voting by either Toy Industry Association members without a fee or any non-member who is willing to pay the $50 nomination fee. The nominated toys are then voted on by all members of the Toy Industry Association.