New from L'Oreal, this lipcolour contains traits of both lipstick and gloss to provide 16 hours of coverage. It's an innovative product, with a moisturizing complex of marine collagen and vitamin E that conditions lips and prevents mid-lip wear-out. After you put on the base coat, the color is applied with a unique, slanted applicator. Both are kept in a mirrored compact. Comes in 24 shades, ranging from Merlot to Azalea. $11.99 (prices may vary)

Covergirl Outlast Lipstain

This water-based lip product looks a little more like a mini magic marker than lipstick. But don't be swayed, it gives you lasting color with a lightweight feel. It won't carry the weight or the feel of traditional lipstick, but will give you a blush of color. It also has an applicator that looks similar to a pen, so you won't see any twisting tubes here! Conditioners soften and smooth tips throughout the day.

Apply just one coat of gloss for a subtle look, or for a pop of color, apply twice. The lipstain will dry to a matte finish, so if it's shine you seek, consider applying a top layer of gloss. $8.29 (prices may vary)

Estée Lauder Pure Color Long Lasting Lipstick

This puppy was nominated by totalbeauty.com as a 2010 Reader's Choice Beauty Awards product, so it must be good. With moisturizers like vitamin C and E, this lipstick comforts throughout the day as it covers. All lipsticks come in bold colors wrapped in a satiny sheen. Plus, if you like fig, this lipstick's for you - all the Estee Lauder Pure Color lipsticks have the aroma of fresh fig. Choose from high fashion shades like Classic Red, Maraschino or neutral hues like Hot Kiss or Sugar Honey. $22