When the skin around your eyes isn’t in tip-top shape, then it can bring down your whole look. So what should you do if you’re plagued with dry skin, puffy lids, wrinkles, dark circles and other eye ailments? Don’t just grab any eye cream or serum off the shelf; target the specific problems you have with specific ingredients that address them. First, if you have fine lines, then you should eschew the highly moisturizing formulas, unless dry skin is a problem as well. Instead, look for collagen-boosting ingredients. During the day, try a formula that contains sunscreen, peptides, which stimulate collagen production, and antioxidants to guard against free radicals. At night, look for a cream containing retinols, which work to minimize wrinkles. Puffy eyes are caused by water retention and excess alcohol, so cut back on the salt and booze to help your eyes’ appearance.

During the day, apply what you drink to wake you up – caffeine! Place wet tea bags over the eyes or find moisturizers that contain caffeine. It helps fluid circulate better and de-puffs skin. For the dark circles that tend to accompany puffy eyes, the best way to minimize their appearance is to use a good concealer that matches your skin tone. However, many people with dark circles simply have genetics working against them. You can use a moisturizer that helps hydrate skin and plump it. Skin-brightening products like eye highlighters can help light reflect from the surface, making them appear less dark. Some makeup tricks to try include using shimmery, light-colored eye shadows and avoiding those that “match” circles – like dark blues and plum colors.